adidas - BLAH BLAH BLAH

During the European football pre-season, the media and fans don't stop making predictions, opinions, speculations and gossip.
BLAH, BLAH, BLAH. If the players listen to the noise, they’d never create anything special where it matters: on the pitch.

Featuring some of European football’s most iconic players, coaches and teams, the adidas football pre-season campaign makes a powerful statement on football culture. Ignore the BLAH, bring the new to the game. Because First Never Follows.