Created for the 2026 FIFA World Cup, “Trust What’s Inside” marked the global return of Gatorade’s iconic “Is It In You?” platform. Featuring Vinícius Jr., Julián Álvarez, Christian Pulisic, Luis Díaz, Gilberto Mora, and Tajon Buchanan, the campaign celebrates the invisible work behind every great performance. Instead of glorifying talent, luck, or shortcuts, it puts sweat at the center of the story, turning it into the ultimate symbol of progress.

This campaign reminds every pro and amateur player that greatness isn’t given. It’s built from within.