Renfe - Over 300 landscapes per hour

We wanted to turn the speed of Renfe’s high-speed trains into something people could actually experience. So instead of talking about kilometers per hour, we talked about landscapes per hour.

Using the colors of Spain’s passing scenery, we created Pantone-inspired OOH and a social experience inviting travelers to capture and share their own colors along the journey. High-speed rail. Over 300 landscapes per hour.